Titan Raga has introduced a new capsule watch collection, Paris, with Love, backed by a campaign starring brand ambassador Alia Bhatt and built around the theme “True Love Begins With Me.”
The campaign positions the collection as an expression of individuality rather than traditional romance, drawing design inspiration from Paris – specifically the River Seine and the Moulin Rouge – and reframing self-love as the starting point for how the modern woman experiences the world.
Aparna Ravi, Marketing Head – Watches at Titan Company, said every Raga collection begins with understanding the woman it is designed for, someone confident in her choices who values pieces that feel personal. With Paris, with Love, the brand set out to reinterpret romance through that lens, crafting details meant to feel intimate, elegant and enduring. She added that as Raga evolves, the brand continues to bring global design inspiration to Indian consumers through meaningful, well-crafted watches.
The collection includes three designs – River’s Whisper, Ripples of Desire and Scarlet’s Secret – featuring mother-of-pearl dials, cubic zirconia detailing, sapphire crystal glass and stainless steel construction.
Prices range from Rs 41,995 for Scarlet’s Secret to Rs 55,495 for River’s Whisper, with Ripples of Desire priced at Rs 53,495. The collection is available across Titan stores and the brand’s official website.
The launch adds to Titan Raga’s ongoing positioning as a lifestyle watch brand centred on self-expression and modern femininity.
