Asianet has unveiled a 10-day festive lineup for Onam under its ‘OG Onam’ campaign, featuring world television premieres, non-fiction shows, special episodes and events, with each day built around a distinct Onam theme.
The film premiere slate includes Prathichaya, Mollywood Times, Vazha 2, Mohiniyattam and Drishyam 3. On the non-fiction side, the channel will air Bigg Boss Agnipareeksha alongside Onaruchimelam and Onakalavara, both centred on Onam’s food and culinary traditions.
The festive schedule also includes special episodes of Chempaneerpoovu, Patharamattu and Mazhathorum Munpe, along with a chat show featuring actor Prithviraj and the team of Khalifa alongside Chef Pillai. The Grand Finale of Star Singer Season 10 is set for August 30.
Krishnan Kutty, Head – Entertainment Business, South Cluster, JioStar, said Onam and Asianet have shared an inseparable bond in Malayali households for generations, and ‘OG Onam’ is designed to honour that legacy. He noted that festivals remain among the few occasions that still bring families together around shared entertainment in an increasingly fragmented media landscape, making Onam a chance to celebrate Kerala’s traditions through authentic stories and cultural moments – while offering advertisers scale paired with deep emotional resonance.
The 10-day programming slate will run across Asianet’s entertainment properties through the Onam period, reinforcing the channel’s positioning as the cultural home of Onam viewing for Malayali audiences.
