Philips India has appointed actor Yash as brand ambassador for its men’s grooming portfolio and launched the ‘Trimmers Ka Baap’ campaign featuring the star. The company has also partnered with upcoming film Toxic: A Fairy Tale for Grown-ups, releasing worldwide on August 26, 2026, as its official grooming partner.
The association follows fan-driven social media buzz earlier this year after Yash was spotted using a Philips trimmer in a behind-the-scenes clip. The campaign promotes Philips’ All-in-One Trimmer with BeardSense Technology, which the company says scans beard density 125 times a second and adjusts power accordingly. It will roll out across digital, social media, cinema, OTT, outdoor, retail and experiential channels.
Yash said he has trusted Philips for years, well before the partnership took shape, and values the brand’s consistency and performance in everyday grooming.
Smit Shukla, Zone Business Leader – Personal Health, Philips Indian Subcontinent, said the organic fan discovery reinforced consumer trust already placed in Philips, adding that Yash embodies confidence and individuality as a style icon. He said the ‘Trimmers Ka Baap’ campaign and Toxic partnership highlight how BeardSense Technology brings professional-grade grooming home.
