Pavangati Agro has appointed Branquila Brand Ventures as the brand agency for its flagship brand, Auric Mills. Effective immediately, the mandate will see Branquila handle Auric Mills’ brand communications, spanning public relations, social media, creative strategy, and trade and industry representation.
Commenting on the appointment, Neeraj Periwal, co-founder and CEO of Pavangati Agro, said the brand is entering its scale-up phase and needed a partner that understands both the brand and the category it operates in, while bringing creative sharpness to its positioning across platforms. He added that the team is excited to have Branquila on board for this next stage of growth.
Sandeep Dahiya, founder and CEO of Branquila Brand Ventures, said Auric Mills already holds what most brands take years to build – a distinctive product, strong manufacturing craft, and founders with the ambition to scale nationally and beyond. He noted that Branquila looks forward to working with Neeraj and the team to establish Auric Mills as a leading name in the D2C space, while also positioning it as a preferred partner across trade, retail and institutional channels.
The appointment adds to a growing wave of D2C and agri-focused brands investing in dedicated brand-building partnerships as they look to scale beyond their core markets. It also reflects Branquila’s expanding footprint in the space, as the agency continues to work with founder-led businesses navigating early growth and category-building challenges in India’s competitive consumer landscape.
