VERO MODA has announced Aditi Rao Hydari as the face of its Autumn/Winter 2026 campaign, as the fashion brand looks to deepen its presence and relevance in the Indian womenswear market.
The partnership brings together the brand’s positioning around confidence and individuality with the actor’s personal style and understated elegance. The campaign presents Aditi as the VERO MODA woman: self-assured, modern and individualistic. It explores the different facets of this woman, showing how personal style can shift across occasions while retaining a sense of individuality.
Rooted in the Autumn/Winter 2026 collection, the campaign features dresses and jumpsuits, co-ord sets, denim, blazers and knitwear, designed to transition across different moments of a woman’s day.
Sumit Dhingra, CEO and Country Director, BESTSELLER India, said VERO MODA has built a strong position in Indian womenswear and sees significant opportunity ahead. As the brand enters its next phase of growth, he said, the campaign with Aditi is an important step in strengthening its relevance and visibility.
Aditi Rao Hydari said VERO MODA has always stood for quiet confidence, something she connects with personally, and that being part of the AW’26 campaign feels like a natural extension of that philosophy.
The Autumn/Winter 2026 collection featuring Aditi is now available across VERO MODA’s retail stores, app and website. The brand has also launched its festive line across stores and online, extending its womenswear offering for the festive season. With a face known for understated elegance, the brand is betting on quiet confidence to stand out this season.
