Heer by GIVA, GIVA’s gold and lab-grown diamond brand, has launched a new campaign featuring actor Anushka Sharma. The campaign focuses on 9KT gold and presents gold jewellery as an option for everyday wear rather than something reserved for special occasions.
Sharma, who recently joined Heer by GIVA as its brand ambassador, features in the campaign film, which shows her styling 9KT gold jewellery with different looks through the week. The film builds on the campaign thought, “Different Day. Different Gold. Every Day.”
Resha Jain, Chief Brand Officer, GIVA, said gold has long been associated with milestones and special occasions, and Heer by GIVA wants to make it more relevant to the way people live today. She added that 9KT gold brings together the desirability of gold with a more accessible, contemporary proposition: jewellery that can be worn every day, styled your way and made part of a personal story.
The campaign reflects a shift towards gold being used as part of personal style, with consumers wearing it to complement outfits or mark everyday occasions. Heer by GIVA’s 9KT gold collection is positioned around everyday wear and accessibility.
The campaign will be amplified across digital and social media, influencer collaborations and Heer by GIVA stores across India during the festive season.
