FCB India, part of FCB Group India (IPG Group), has secured the creative mandate for Dulcoflex, a globally recognized digestive health brand. The agency will develop integrated marketing campaigns from its Mumbai office to strengthen Dulcoflex’s position as a leader in the laxative category and enhance its connection with Indian consumers.
The partnership was established following a comprehensive multi-agency pitch process, demonstrating FCB India’s competitive edge in the marketing landscape.
Nupur Gurbaxani, Director of Brand and Innovation at Sanofi Consumer Healthcare India, expressed enthusiasm about the collaboration: “Dulcoflex has been a trusted companion for millions of consumers worldwide. As we further strengthen our presence in India, we are thrilled to collaborate with FCB India. Their expertise in crafting insightful and consumer-centric campaigns aligns perfectly with our mission of making self-care as simple as it should be.”
Ashima Mehra, CEO of FCB India, shared her perspective on the new account: “We are excited to partner with Dulcoflex, a brand synonymous with digestive wellness. Digestive health is a crucial aspect of overall well-being, and through our creative expertise, we aim to break barriers and spark meaningful conversations around this category.”
This partnership represents a strategic move for both organizations as they work to elevate discussions about digestive health while expanding Dulcoflex’s market presence in India.
