Dish TV India has cut back sharply on promotion, with marketing and promotional fees falling 8.9% to ₹30.2 crore in the second quarter of FY27. The tighter purse comes as the DTH operator reported a consolidated net loss of ₹295.7 crore for the quarter ended September 2026, more than double the ₹132.7 crore loss recorded a year earlier.
Operating revenue stood almost flat at ₹292.1 crore, up just 0.3%, but the mix has shifted. Subscription revenue fell 22.8% to ₹179.5 crore and now makes up 61.5% of operating revenue, down from nearly 80% a year ago. Advertisement income dropped 83.1% to ₹1.7 crore. Meanwhile, total expenditure jumped 40.8% to ₹365 crore, driven largely by a pivot toward hardware. Sales of LED and LCD televisions under the expanded VZY portfolio rose to ₹47.6 crore from ₹5.1 crore, while cost of goods and services climbed 51.2% to ₹216.7 crore, pushing EBITDA to a negative ₹72.9 crore from a positive ₹31.8 crore.
There were early signs of stabilisation, though. Dish TV added 2.1 lakh active subscribers, taking its base to 75.56 lakh, after losing over 4 lakh in the previous quarter. Engagement initiatives improved 30-day renewal rates by 1.5%, letting the company cut recharge discounts by 29%.
CEO Manoj Dobhal said the focus remains on strengthening core DTH while building a connected entertainment platform. Chief Customer Experience Officer Swami Mehra resigned October 30.
