Publicis Groupe has announced an agreement to acquire Lotame, a leading independent identity solution provider, as part of its evolving AI strategy. The acquisition is expected to close early in the second quarter of 2025, pending customary conditions.
Lotame, a global leader in data and identity technology, operates one of the world’s largest end-to-end data marketplaces across 109 countries. Its proprietary identity solution delivers addressable audiences built on over 100 data sources and activated through more than 1.6 billion IDs, serving over 4,000 global brands and publishers.
The strategic acquisition will combine Lotame’s assets with Publicis Groupe’s existing 2.3 billion global profiles, enabling clients to reach 91% of adult internet users with personalized messaging. Lotame will be integrated into Epsilon, making its capabilities accessible to all Publicis clients and teams.
Arthur Sadoun, Chairman and CEO of Publicis Groupe, emphasized the strategic importance: “In the age of AI, the name of the game is connect or die. By connecting Lotame to Epsilon, we’re reinforcing our industry-leading identity graph, giving clients the unique competitive advantage of seeing and engaging with 91% of all adults who use the internet, safely and transparently.”
Andy Monfried, Lotame’s CEO, added: “We have a rich history of innovation, building our global data marketplace and scaling our identity solution. We are thrilled to join Publicis Groupe, who shares our commitment to industry interoperability, connectivity, and privacy.”
This acquisition advances Publicis Groupe’s CoreAI initiative, strengthening its position as the world’s largest advertising group
