Flipkart has launched its first-ever Gudi Padwa campaign, conceptualized and executed by Wit & Chai Group, highlighting the evolution of festive shopping across three decades while positioning the platform as Maharashtra’s premier festival shopping destination.
The nostalgic brand film takes viewers on a journey through the 1970s, 2000s, and 2025, illustrating how shopping habits have transformed while the festive rush remains a constant in Maharashtrian households. The narrative skillfully blends authentic Marathi traditions with rhythmic folk-style storytelling in a relatable family setting.
“We wanted to create something that feels truly Maharashtrian—something that only Flipkart could own,” said Suyash Lahoti, partner at Wit & Chai Group. “The campaign is distinct, memorable, and deeply rooted in the way Maharashtra celebrates festivals.”
Pratik Shetty, Senior Director of Marketing at Flipkart, added, “We’ve blended nostalgia, humor, and Maharashtra’s rich heritage to show that while times change, the excitement of festive shopping remains constant. Flipkart continues to be the go-to destination for customers looking to celebrate with ease, tradition, and joy.”
The campaign will be distributed across digital platforms including YouTube, Facebook, Instagram, X, and OTT services, targeting Maharashtrian audiences during the Gudi Padwa celebrations.
