Birla Opus Paints has announced a creative partnership with JioStar for TATA IPL 2025, unveiling the ‘Indian Colours League’ campaign that ingeniously connects cricket’s premier tournament with the paint brand’s ‘Duniya Ko Rang Do’ philosophy.
This innovative campaign will feature a unique color-blending concept where the signature colors of two competing IPL teams will merge to create an exclusive shade for each match. Before games, players will discuss their team colors, which will then dynamically combine to symbolize both their competitive spirit and shared cricketing heritage.
“At Birla Opus Paints, we believe in the transformative power of colors,” explains Inderpreet Singh, Head of Marketing. “Through the Indian Colours League, we’re blending the colors of rival teams to celebrate camaraderie and legacy, inviting fans to witness the magic that happens when colors fuse.”
Ishan Chatterjee, Chief Business Officer at JioStar, notes: “Cricket and colors both have a deep emotional connection with people, and this campaign beautifully brings them together, turning every match into a visual spectacle.”
The campaign was collaboratively developed by Birla Opus Paints, Leo India, and Wavemaker India in partnership with JioStar, reinforcing the connection between cricket’s competitive spirit and the unifying power of colors.
