Finkeda, a digital banking and fintech solutions company, has announced its partnership with Gujarat Titans as the team’s “Official Digital Payments Partner” for IPL 2025.
This strategic collaboration aims to expand financial access in tier 2, 3, and 4 cities while raising awareness about Finkeda’s digital banking solutions through cricket’s massive reach.
Colonel Arvinder Singh, COO of Gujarat Titans, emphasized that the partnership would create “exciting new opportunities for fans to know finances better” while enhancing the overall fan experience during matches.
Manish Kumar Goyal, Chairman and Managing Director at Finkeda, expressed pride in sponsoring Gujarat Titans, noting parallels between the team and his company: “Gujarat Titans have shown the country and the world that it is possible to be a disruptor despite being new and competing with established players.”
The partnership reflects Finkeda’s mission to provide efficient fintech solutions to individuals and businesses throughout India, regardless of location, while leveraging the IPL platform to connect with cricket’s massive nationwide audience.
