A massive 10-foot golden-brown peanut installation has captured attention at Gurugram’s CyberHub, cleverly highlighting workplace compensation frustrations. The eye-catching sculpture bears the message: “In loving memory of the ‘BIG’ raise you were promised,” striking a chord with professionals nationwide.
The installation, part of Naukri.com’s latest marketing campaign, was spotted by branding consultant Chayan Garg, who shared it on LinkedIn. “I was walking through CyberHub this Saturday when a giant peanut caught my eye. No, seriously. A 10-foot-tall peanut,” Garg wrote, adding that the campaign resonated with the common experience of “expecting a big raise, refreshing our emails constantly. And then boom, we get peanuts.”
The bold marketing strategy has generated significant online engagement, with employees sharing their salary disappointment stories across social media platforms. Comments ranged from hopeful to humorous, with one user writing: “I hope their internal team that worked on the campaign got the ‘BIG’ raise they were promised.”
Another commenter summed up workplace frustration in Hindi: “Itna mehnat karne ke baad kya mila? Moongphali.” (After so much hard work, what did we get? Peanuts.)
The installation continues to draw visitors and spark conversations about workplace compensation expectations versus reality.
