ASUS India has formed a strategic partnership with quick commerce platform Swiggy Instamart to revolutionize tech accessory shopping. This collaboration brings ASUS keyboards, mice, chargers, and other peripherals to customers with delivery times under 10 minutes across seven major Indian cities.
The service is now operational in Pune, Gurgaon, Chennai, Hyderabad, Kolkata, Lucknow, and Ahmedabad, with plans for further expansion. ASUS products will be featured alongside Swiggy Instamart’s existing categories including groceries, daily essentials, and electronics.
This partnership responds to the dramatic shift in urban shopping behaviors, where convenience and immediate fulfillment have become critical factors in purchasing decisions. By leveraging Swiggy’s extensive delivery infrastructure, ASUS aims to eliminate traditional waiting periods for tech accessories that are often needed urgently.
“At ASUS, we constantly innovate to align with evolving consumer lifestyles,” explained Arnold SU, Vice President of Consumer and Gaming PC at ASUS India. “In today’s fast-paced world, waiting days for essential tech accessories is no longer acceptable. This partnership ensures ASUS users get high-quality accessories instantly for work, gaming, or everyday productivity.”
The initiative addresses common scenarios like needing a replacement charger before an important meeting or headphones for entertainment, turning these previously stressful situations into solvable problems with just a few taps on the Swiggy app.
Industry analysts see this as part of a broader trend where technology brands are exploring alternative distribution channels to meet changing consumer expectations for immediate gratification.
