Wadhwa and Kotwani Elevated to Key Leadership Roles in Transformative ‘One Dentsu’ Initiative
Dentsu South Asia today announced two significant leadership appointments designed to accelerate its integrated service model. Amit Wadhwa has been appointed Chief Executive Officer of Dentsu Creative & Media Brands, South Asia, while Anita Kotwani has been elevated to Chief Client Officer for the South Asia region.
The appointments reflect Dentsu’s commitment to its ‘One Dentsu’ approach, which brings together media, creative, technology, and customer experience capabilities to address complex business challenges with streamlined solutions.
In his expanded capacity, Wadhwa will oversee Dentsu’s creative and media practices, leading eight distinct brands – Dentsu Creative Webchutney, Dentsu Creative Isobar, and Dentsu Creative PR on the creative side, alongside Carat, dentsu X, iProspect, Posterscope, and Sokrati in the media division. His primary focus will be eliminating operational silos to create a unified creative and media powerhouse.
Kotwani’s new role centers on strengthening client partnerships through integrated strategies that deliver measurable business growth. She will manage client teams across creative, media, and CXM functions while expanding Dentsu’s presence in emerging areas such as business transformation, retail, and commerce.
Both executives will report jointly to Harsha Razdan, CEO of Dentsu South Asia, and Prerna Mehrotra, who serves as Chief Client Officer and CEO of Media for the Asia Pacific region.
“Marketing today is more complex than ever, but complexity shouldn’t slow businesses down,” said Razdan. “At Dentsu, we’re making it simpler, smarter, and more human. Our ‘One Dentsu’ model brings together media, creative, technology, and customer experience to solve real business challenges.”
Wadhwa expressed enthusiasm about the integration initiative: “This level of integration hasn’t been done in a long time, giving us the opportunity to shape a new way forward. For years, media and creative have been distinct powerhouses, each delivering impact in their own way. But the future demands integration, not silos.”
Kotwani added, “Clients power everything we do. This role is about creating high-impact partnerships by understanding their challenges and delivering solutions that generate measurable business growth. We are bringing together expertise, innovation, and deep market insights to help businesses unlock new opportunities.”
The appointments are effective immediately as Dentsu continues to position itself as a leader in integrated marketing services across the South Asia region.
About Dentsu South Asia
Dentsu South Asia is part of the global Dentsu network, offering integrated marketing solutions that combine creativity, media expertise, data intelligence, and customer experience management. With its “Innovating to Impact” philosophy, Dentsu helps brands navigate digital transformation while delivering measurable business results.
