Visit Dubai has launched its captivating new tourism campaign “Find Your Story” featuring celebrities Millie Bobby Brown and Jake Bongiovi appearing together on screen for the first time. The campaign, designed to highlight Dubai’s diverse experiences even during short stopovers, is being promoted across 21 international markets through TV, cinema, streaming platforms, OOH advertising, and social media, including Facebook and Instagram in India.
The cinematic brand film, co-directed by Argentine filmmakers Armando Bo and Felipe Gomez Aparicio, follows the celebrity couple discovering a magical movie script at Dubai International Airport (DXB) during a layover. This script leads them through iconic Dubai locations including the Al Seef district, Museum of the Future, Burj Khalifa, and the breathtaking Al Qudra desert.
“Having Millie Bobby Brown and Jake Bongiovi as the leads of Dubai’s new ‘Find Your Story’ campaign not only resonates with a broad demographic but also highlights Dubai’s inviting tourism offerings with something for everyone,” said Issam Kazim, CEO of Visit Dubai, emphasizing how the campaign showcases the city’s diverse attractions.
Brown shared her impressions: “Dubai is such a global city and it’s different to any place that I’ve ever been to. It really does feel like many different places all in one city.” After visiting Burj Khalifa, she added, “This is going to be one of my core memories.”
The film concludes with an intriguing cliffhanger, inviting travelers to discover their own Dubai stories and adventures beyond traditional stopovers.
