Google has launched an innovative cricket-themed campaign for IPL 2025, introducing a playful trivia feature called “Googly” that transforms how fans engage with cricket knowledge. The campaign stars former Indian cricket captain Sourav Ganguly in a humorous new persona – “Sourav Gangoogly” – leading an entertaining digital experience that combines sports enthusiasm with unexpected comedy.

The newly released “Googly” feature on Google Search gamifies cricket trivia, allowing users to earn virtual runs, win exclusive merchandise, and potentially meet cricket celebrities while testing their knowledge of the sport. This interactive experience taps into cricket nostalgia while creating a fresh engagement platform during the IPL season.

The campaign’s centerpiece is a star-studded advertisement featuring cricket legends Virender Sehwag, Anil Kumble, Mohammed Kaif, Shane Watson, and Eoin Morgan, all caught in surprising and comical situations orchestrated by “Gangoogly.” Memorable scenes include Sehwag being unexpectedly quizzed about Christmas carols and Kaif being pursued through city streets in an auto-rickshaw, creating a surreal blend of cricket fandom and humor.

Developed by creative agency Bare Bones Collective, the campaign successfully transforms what could have been a standard product announcement into a cultural moment that resonates with Indian audiences. By combining the nation’s passion for cricket with comedic elements and the unpredictability associated with a cricket “googly” (a deceptive bowling technique), Google has created a multi-layered experience that appeals to both dedicated cricket enthusiasts and casual viewers.

The “Googly” feature adds a fresh dimension to cricket engagement during the IPL 2025 season, redefining how fans interact with sports content, search technology, and trivia challenges.