Motivator, GroupM’s specialized media agency, has been appointed as the performance marketing media partner for Zepto, a leading player in India’s quick commerce space. This expanded mandate highlights Motivator’s capabilities in data-led strategies and performance-driven marketing to support business growth.

Having worked with Zepto since 2021, Motivator has played a key role in shaping the brand’s digital media presence. As Zepto continues to push the boundaries of speed and convenience in online commerce, the agency will now double down on delivering scalable, results-oriented campaigns using advanced technology, consumer insights, and precision targeting.

Divesh Sawhney, Chief Growth Officer at Zepto, stated,
“Performance marketing is critical to scaling our operations and improving efficiency. We’re excited to deepen our collaboration with Motivator. In a fast-paced and competitive market, a media partner that can match our speed and optimize every interaction is invaluable. This partnership will sharpen our audience targeting and create more personalized experiences, unlocking new avenues for growth.”

Mausumi Kar, Managing Director at Motivator, added,
“In today’s cutthroat quick commerce environment, agility and accuracy are key. Programmatic advertising allows Zepto to maximize returns through real-time bidding and AI-powered insights. Our data-driven approach will help Zepto deliver relevant, personalized messaging at scale. Backed by GroupM’s advanced media tech, we’re committed to driving impactful outcomes and setting new standards in the quick commerce space.”

Together, Zepto and Motivator aim to lead the evolution of commerce through smarter, faster, and more innovative marketing solutions.