According to the latest TAM Media Research report, Amul Butter has emerged as the top exclusive advertiser on Hindi and English sports channels during the first 31 matches of IPL 2025 (IPL 18). The report highlights key advertising trends shaping the season’s initial phase, offering insights into brand strategies and category dominance.
Parle Biscuits retained its stronghold, ranking as the top advertiser in all matches except the IPL opener. The top five advertisers, including Sporta Technologies, K P Pan Foods, and Vishnu Packaging, collectively contributed 31% of the total ad volumes.
One standout trend is the rise of the mouth freshener category, which led in overall advertising volumes. It outpaced traditionally dominant sectors like e-commerce and gaming, although both categories remained in the top five across IPL 18 and the previous season.
The F&B sector showed robust participation, with three of the top five advertising categories belonging to it. ‘Parle Platina Hide & Seek’ and ‘Rajshree Silver Coated Elaichi’ emerged as leading new entrants among 96 brands and 23 new categories making their IPL debut.
On regional language sports channels, Reliance Trends took the lead in exclusive advertising. Meanwhile, Vimal Elaichi was a common top-five advertiser across both Hindi-English and regional platforms.
With over 104 brands advertising across multiple language feeds, IPL 18 is proving to be a lucrative platform for both established and emerging brands. These early trends underline the IPL’s unmatched reach and the growing competition for audience attention.
