boAt has launched a new campaign, ‘Real Se Bhi Clear’, spotlighting its Aavante Soundbar range during the 2025 T20 season. Strengthening its long-standing relationship with cricket, boAt has partnered once again with Royal Challengers Bengaluru (RCB) and Gujarat Titans (GT) as their official audio wearables partner.
The campaign features a high-energy film starring cricket icons Virat Kohli, Liam Livingstone, and Krunal Pandya. It showcases how boAt’s Aavante Soundbar delivers crystal-clear audio, enhancing match-day experiences for fans watching at home. Designed to replicate the stadium atmosphere, the soundbar amplifies everything — from the roar of the crowd to the subtle “tock” of bat hitting ball.
Vedansh Kumar, Head of Brand Marketing at boAt, commented, “We build more than audio gear — we build immersive moments. With ‘Real Se Bhi Clear’, we’re helping fans feel every cheer, every sledging exchange, and every six, just like they’re in the stadium.”
The campaign, conceptualised and executed by creative agency Talented, focuses on elevating audio as the hero of the cricket-watching experience. Reya Reji and Nasreen Talukdar, from Talented, shared that the campaign aimed to break the noise-heavy, visual-centric format of traditional IPL ads by celebrating sound as a storytelling tool.
Director Kunal Pardeshi added, “We weren’t just creating an ad—we were crafting a memorable sound identity. From scripting to the final ‘tock-tock,’ every detail was designed to stay with fans.”
With this campaign, boAt invites fans to turn up the volume and experience cricket like never before.
