Swiggy, in partnership with digital agency PivotRoots (a Havas Company), delivered a high-impact, real-time advertising campaign during IPL 2025, setting a new standard for personalised marketing. Using HockeyCurve’s creative automation technology, the food delivery platform tapped into live match moments to serve hyper-relevant offers that resonated with millions of cricket fans across India.
Executed programmatically via DV360, the campaign featured 20 dynamic ad variations tied directly to in-game action. From massive sixes to game-changing moments, each event triggered a tailored Swiggy offer — including a headline-grabbing 66% discount when a player hit a six. Other timely deals, such as ₹200 off during key plays, kept fans engaged and eager for more.
Swiggy’s marketing team aimed to be more than just a sponsor — they wanted to become part of the IPL excitement. “IPL is a cultural phenomenon,” said Surbhi Johri, Media Marketing Manager at Swiggy. “We wanted to create moments as thrilling as the matches themselves.”
PivotRoots brought the vision to life, harnessing HockeyCurve’s tech to deliver scale, speed, and precision. “This campaign turned match highlights into meaningful brand moments,” added Praveen Joshi, VP of Media at PivotRoots.
The result? A real-time advertising campaign that captured attention, delivered value, and enhanced Swiggy’s presence during one of India’s biggest sporting events. This success underscores the growing role of programmatic ads and automation in creating memorable, high-conversion experiences during live events.
