PhonePe’s e-commerce platform, Pincode, has introduced a 24/7 medicine delivery service in Mumbai, Pune, and Bengaluru, aiming to revolutionize the way consumers access healthcare essentials. Unlike traditional online pharmacies, Pincode collaborates directly with local pharmacies, bypassing dark stores to ensure quicker deliveries and support neighborhood businesses.
The service offers a wide range of products, including prescription and over-the-counter (OTC) medications. For customers without prescriptions, Pincode provides a “no prescription” option at checkout, initiating a free teleconsultation with a certified doctor who can issue a digital prescription if necessary.
This approach not only enhances convenience but also promotes the growth of local pharmacies by integrating them into the digital economy. Pincode’s model passes on discounts from partner stores directly to customers, eliminating additional delivery charges and ensuring competitive pricing.
By focusing on hyperlocal partnerships and customer-centric services, Pincode is setting a new standard in the online medicine delivery sector, making essential healthcare products more accessible to urban consumers.
