In a strategic move to expand its lifestyle media portfolio, the India Today Group has partnered with HOLA S.L. to introduce the Indian edition of HELLO! magazine. This collaboration aims to bring the globally renowned celebrity and lifestyle brand to the Indian audience, offering exclusive insights into the lives of celebrities, fashion trends, beauty, wellness, and luxury lifestyles.
HELLO! magazine, established in 1944 in Spain, is one of the world’s largest celebrity lifestyle magazines, currently present in 19 countries. The brand attracts over 40 million unique users globally, known for its extraordinary visual treatment of the lives of celebrities, homes of the rich and famous, fashion, beauty, art, travel, food, and exclusive access to some of the world’s most inaccessible personalities.
The editorial team of HELLO! India will be led by Ruchika Mehta, who brings over 25 years of experience in the lifestyle space. Mehta was the launch editor of HELLO! in India and led the publication for over 17 years in her previous role. She has been appointed as the Editor-At-Large for the Luxury & Lifestyle Division at India Today Group and as the Editor of Brides Today.exchange4media
The business team will be led by Sakshi Kohli, Chief Operating Officer for the lifestyle and luxury business at India Today Group. Kohli has been with the group for over 17 years and has driven business for Harper’s Bazaar, Cosmopolitan, and Brides Today. She brings over two decades of diverse experience in communication, brand building, and events in the media and entertainment industry.
Kalli Purie, Vice Chairperson & Executive Editor-in-Chief of India Today Group, expressed enthusiasm about the launch, stating, “We are very excited to add HELLO! to our existing lifestyle portfolio. I am confident that Ruchika and Sakshi will use their vast experience to make HELLO! a leading brand in India.”
As HOLA! celebrates its 80th anniversary, Eduardo Sánchez Pérez, Chairman of HELLO! and HOLA S.L. Group, remarked, “As ¡HOLA! completes 80 glorious years, we’re proud and delighted that HELLO! India continues to be part of our story. We know that everyone who reads and connects with it will always find so much to celebrate.”
HELLO! India will be available in both print and digital formats, including its website and social media channels, in addition to hosting its marquee events. The magazine aims to set an editorial benchmark for celebrity and lifestyle content in India, offering readers a blend of glamour and substance.
With the launch of HELLO! India, the India Today Group aims to redefine lifestyle journalism in the country, providing readers with an unparalleled window into the world of fame, fashion, and luxury.
