Britannia Gobbles has revamped its cake line with a new, softer, and tastier recipe across its classic flavors: Fruit, Chocolate, Pineapple, Orange, Milk, and Butter. The updated cakes also feature new packaging, enhancing the overall product experience. The improved texture and flavor aim to offer a more enjoyable snack option for everyday moments.
To promote these changes, the brand has launched a new campaign titled “Badey Badon Ko Pighla De,” created by Schbang. The campaign features iconic characters Daya (Dayanand Shetty) and Sir (Shivaji Satam) as members of the Cakes Investigation Department. In the campaign, they are momentarily distracted by the cake’s taste, highlighting its appeal. The campaign plays on the idea that even the toughest people can be softened by a delicious bite of Britannia Gobbles.
Yudishter Shringi, Chief Business Officer of Britannia, stated, “At Britannia, we’re constantly listening to our consumers and evolving our products to match their changing preferences. The new Britannia Gobbles cake is a result of that commitment, a recipe that delivers an incredibly soft texture and rich flavor that truly delights. This campaign brings to life the idea that great taste has the power to soften even the toughest moments, and we’re excited to share this new product with cake lovers across the country.”
Shivaji Satam expressed his excitement about the campaign, saying, “We were very excited when Britannia approached us for their campaign, ‘Badey Badon Ko Pighla De’. For the first time, we were getting a chance to experiment with our roles and add a new spin to our characters. When we tasted their cake, ‘Hum toh sach mein pighal gaye!'”
Dayanand Shetty added, “I’ve been known for breaking doors, and the folks at Britannia sure knew how to use that to their advantage! We were super kicked when Britannia challenged us to get our softest avatars on the floor and truly enjoyed bringing them to life. Everyone involved has put their heart and soul into creating this film, and I can’t wait to see how it turns out.”
Puru Agarwal, Associate Creative Director at Schbang, and Ria Shah, Associate Vice President at Schbang, shared their enthusiasm for the campaign, stating, “We were super kicked when Britannia approached us with this brief. In one of the initial discussions, the team came up with the idea of doing an investigation into what makes the new cake variant softer and tastier. This led to the idea of the Cakes Investigation Department featuring none other than the iconic Shivaji Satam and Daya! The idea was to ‘pighlofy’ the tough duo to emphasize the cake’s softness. The entire team has poured a lot of love (and laughter) into this film, and we are incredibly excited to finally see it come to life.”
