The “Thirsty For More” platform encourages individuals to pursue what they enjoy without overthinking or worrying about external expectations. The campaign highlights the significance of personal choices and everyday moments, reinforcing the message that pursuing one’s passions is never a waste.
David Beckham, a global icon known for his dedication to football and motorbiking, embodies the campaign’s message.The campaign film showcases scenes of everyday leisure activities like gaming, attending concerts, singing karaoke, and taking road trips, concluding with Beckham delivering the campaign message: “If you love it, it’s never a waste.”
Cathy Graham Kidd, Senior Director of Global Brand Marketing at PepsiCo, stated, “David Beckham is a true icon, and his way of living reflects what this campaign is all about. Thirsty For More is about tuning into what makes you feel alive—however big or small—and enjoying it, unapologetically.”
David Beckham added, “It’s always great working with Pepsi – we’ve been making campaigns together for well over 20 years now and have produced a lot of great work in that time. I enjoyed shooting this latest campaign and I’m excited for what’s to come.”
