Zouk, a proudly Indian lifestyle brand, has launched its new campaign, “A Bagful of You,” featuring Bollywood actress Kriti Sanon. This initiative celebrates the modern Indian woman by highlighting the significance of personal identity and cultural heritage through fashion.
The campaign underscores the idea that a bag is more than just an accessory; it’s a reflection of one’s personality, values, and roots. Kriti Sanon, known for her authentic style and connection to Indian craftsmanship, perfectly embodies this message. She emphasizes that what we carry says everything about what we stand for, making Zouk’s bags an extension of one’s identity.
Zouk’s bags are designed with Indian prints and cruelty-free materials, aligning with the brand’s commitment to conscious fashion. The campaign is not limited to digital platforms but extends into the real world through offline touchpoints, creating 360° brand moments that resonate with the audience.
Founded by Disha Singh, Zouk aims to spotlight the silent strength, pride, and individuality of the modern Indian woman.The brand’s approach to design blends tradition with ambition, offering products that honor one’s connection to identity and culture.
As Zouk continues to grow its community of modern Indian women, “A Bagful of You” serves as a heartening reminder that fashion can be more than just a trend; it can be a symbol of who you are.
