Tinder has launched a quirky and cathartic campaign aimed at helping young people let go of relationship baggage- by literally throwing it away. As part of its new “Move On” initiative, the dating app introduced the “Ex-press Disposal Truck,” a mobile installation roaming the streets of Mumbai, encouraging people to part with mementos from past relationships.
Inspired by self-help rituals like writing down and burning regrets, Tinder’s truck offers a fresh, tangible spin on emotional healing. The campaign highlights a shift in how Gen Z approaches heartbreak, prioritizing self-care and mental wellness. According to a 2023 OnePoll survey of 1,000 Indian singles aged 18-25, 82% value mental health in relationships, and 77% won’t compromise on self-care or boundaries for a partner.
The “Move On” truck is more than a stunt- it’s a reflection of how dating norms are evolving in India. Discarding an ex’s belongings is presented not as pettiness, but as a healthy emotional reset, signaling readiness for new beginnings.
Interestingly, Tinder isn’t the only brand embracing heartbreak recovery. Earlier this year, Sunfeast Fantastik! rolled out its own breakup-themed “Fantastik! Truck” across Bangalore during Valentine’s week, inviting students and young adults to toss away items linked to toxic relationships.
With its creative and symbolic gesture, Tinder taps into the growing culture of emotional awareness and self-prioritization, reminding users that moving on is not just about swiping right- it can start with letting go of what no longer serves you.
