Bisleri International, the renowned packaged drinking water company, has signed on as the official hydration partner for five IPL teams: Delhi Capitals (DC), Gujarat Titans, Mumbai Indians, Rajasthan Royals (RR), and Royal Challengers Bangalore (RCB). This partnership marks the third consecutive season of Bisleri’s involvement with IPL, strengthening its presence in the sports marketing arena.
With over 50 years of expertise in hydration, Bisleri continues to expand its brand reach, particularly targeting Gen Z consumers. Tushar Malhotra, Director of Sales & Marketing at Bisleri International, expressed excitement about this collaboration, highlighting the integrated marketing approach that includes limited edition bottles, on-ground experiences, truck branding, and dynamic social media content across the teams. Bisleri’s ongoing #DrinkItUp campaign will be a focal point throughout the season.
In addition to its IPL partnerships, Bisleri has a significant presence in sports marketing across India and the Middle East. The company is involved in various high-profile sporting events, including all Procam Marathons, the Dubai Marathon, Professional Golf Tour of India, football teams in the Indian Super League, and the UAE ILT20 League. Bisleri is also associated with major events like the WTA and ATP tournaments in India, the Hockey India League, and the Ladakh Marathon.
With this extensive network, Bisleri continues to cement its role as a leader in hydration, fostering connections with sports fans and strengthening regional engagement.
