Britannia The Laughing Cow has launched its ‘One More Please’ campaign, highlighting the brand’s enhanced creaminess and smoother texture. This initiative underscores the brand’s commitment to delivering a premium cheese experience to Indian consumers.
Product Enhancements
The Laughing Cow’s new range boasts a creamier taste and smoother texture, achieved through a refined recipe that combines French cheese-making techniques with local preferences. Manufactured at Britannia Bel Foods’ state-of-the-art facility in Ranjangaon, Maharashtra, the product line includes slices, cubes, blocks, spreads, diced portions, and sachets.Each variant is enriched with essential nutrients such as protein, calcium, and vitamins A, D, and B12, catering to the nutritional needs of Indian consumers.
Campaign Conceptualization
The ‘One More Please’ campaign, conceptualized by Schbang, emphasizes the irresistible taste of The Laughing Cow cheese. The campaign’s narrative centers around the idea that the enhanced creaminess of the cheese compels consumers to ask for “One More Please,” reflecting the product’s appeal and quality.
Manufacturing Excellence
The new product range is produced at Britannia Bel Foods’ advanced manufacturing facility in Ranjangaon, Maharashtra.This facility integrates cutting-edge technology with sustainable practices, ensuring the production of high-quality cheese products. The plant sources approximately 400,000 liters of cow’s milk daily from over 3,000 local farmers, supporting the local dairy ecosystem and promoting sustainable agriculture practices.
Brand Commitment
Abhishek Sinha, CEO of Britannia Bel Foods, expressed pride in combining French cheese-making expertise with Indian craftsmanship to create a product that resonates with local tastes. He emphasized the brand’s dedication to making high-quality cheese accessible and affordable for Indian households, reflecting a blend of global mastery and local understanding.
Conclusion
Britannia The Laughing Cow’s ‘One More Please’ campaign successfully highlights the brand’s commitment to quality, innovation, and consumer satisfaction. By enhancing the product’s taste and texture, the campaign reinforces The Laughing Cow’s position as a leading choice for cheese lovers in India.
