Amul is set to achieve a Rs 80,000 crore turnover this financial year, thanks to a significant boost in its ice cream business. Managing Director Jayen Mehta revealed that the company has been experiencing month-on-month and year-on-year growth of 35–40% in the ice cream segment since February, driven by an early onset of summer and a growing consumer preference for healthier ice cream options.
The Indian ice cream market is seeing a surge, fueled by changing consumer preferences for low-fat, high-protein, and sugar-free variants. Additionally, demand for plant-based and dairy-free options is on the rise, especially among lactose-intolerant and vegan consumers. Ice creams infused with dry fruits, superfoods, and probiotics are gaining popularity, expanding Amul’s reach to tier-2 and tier-3 markets beyond metropolitan cities.
In response to these trends, Amul has launched 20 to 25 new ice cream products this season, with a particular focus on protein-based options. This aligns with the company’s broader strategy to diversify its offerings and cater to health-conscious consumers.
Having recorded a turnover of Rs 66,000 crore last year, Amul is on track to surpass its performance, with Mehta projecting revenues of Rs 75,000 – 80,000 crore this year. The growth is supported by new product launches, expanded distribution, and enhanced marketing efforts, positioning Amul for continued success in the competitive ice cream market.
