At the WAVES 2025 summit in Mumbai, Adobe announced a series of strategic initiatives aimed at advancing India’s creator economy, aligning with the government’s “Create in India, Create for the World” vision.
Key partnerships were unveiled with WAVES Bazaar, Tata Consultancy Services Interactive (TCS), Accenture, and the Indian Institute of Creative Technology (IICT) to boost digital skills, support education, and expand access to Adobe’s creative tools.
Adobe is expanding the reach of Adobe Express, its quick content creation tool, now available in eight Indian languages with plans to add 1 million localized templates and offer affordable pricing to increase adoption.
With TCS, Adobe will launch an AI-powered Creative Experience Studio (ACES) to deliver personalized marketing content and cultural storytelling at scale. The IICT partnership will provide students with free Adobe Creative Cloud access, training, and mentorship.
Through its MoU with Accenture, Adobe will upskill students at 50+ design institutes, support internships, and help establish creativity clubs in government schools. Adobe also announced discounted Creative Cloud subscriptions for sellers on WAVES Bazaar and tools for winners of the Creatosphere challenge.
Adobe continues to work with India’s Ministry of Education to promote AI and creativity in K–12 schools, providing tools and teacher training aligned with the National Education Policy (NEP).
Additional innovations include new Agentic AI features, Firefly Image and Video models, and a Content Authenticity app to help creators protect their digital work and identity.
Adobe operates five campuses in India with plans for a new site in Noida by 2026.
