Sunfeast Dark Fantasy, the indulgent biscuit brand from ITC, has launched its latest campaign, “Fantasy Zaroori Hai,” featuring Bollywood superstar Shah Rukh Khan. The campaign aims to highlight the importance of imagination in daily life through a poignant Hindi poem penned by National Award-winning lyricist Swanand Kirkire and narrated by Khan himself.
The film, conceptualized by FCB Ulka, takes viewers on a whimsical journey from the monotony of everyday routines to the boundless realms of fantasy. It showcases how moments of imagination can transform the ordinary into the extraordinary, resonating with the brand’s proposition, “Har Dil Ki Fantasy.” The campaign emphasizes that fantasy is not just an escape but a vital part of human experience, offering a sense of joy and rejuvenation.
Shah Rukh Khan, known for his charismatic presence, expressed his enthusiasm for the campaign, stating, “Fantasy isn’t about escape – it’s where dreams begin. It fuels our aspirations, shapes our goals when reality tires us out.” He further emphasized that the campaign speaks to the power of imagination that drives individuals forward.
The initiative was launched as a digital-first campaign, reaching audiences through key social media platforms. Its powerful narrative and Khan’s captivating narration quickly garnered attention, sparking widespread discussions and engagement across various digital channels.
This collaboration between Sunfeast Dark Fantasy and Shah Rukh Khan underscores the brand’s commitment to celebrating the transformative power of imagination, encouraging individuals to embrace their fantasies and find inspiration in the everyday.
