Thomas Cook India has partnered with MoEngage to bolster its customer engagement strategies and drive growth in the competitive travel industry. This collaboration aims to bridge gaps in the brand’s previous engagement strategy and leverage advanced marketing technology tools to connect more meaningfully with customers throughout their buying journey.
MoEngage will assist in boosting conversion rates and creating personalized web and app experiences. The platform offers features such as personalized banners, intelligent content optimization, advanced segmentation, and the Next Best Action predictor, enabling Thomas Cook to enhance customer experiences and drive substantial bottom-line impact.
Neeraj Singh Dev, Executive Vice President of E-commerce at Thomas Cook India & SOTC Travel, expressed enthusiasm about the partnership, stating, “By leveraging MoEngage’s advanced personalization and analytics, we’re able to connect with customers at every stage of their journey, significantly enhancing their travel experience and nurturing lasting brand loyalty.”
Following the implementation of MoEngage, the results have already begun to materialize. In November 2024, the brand’s marketing activities led to an exceptional number of bookings, generating approximately Rs 1 crore in revenue.
Narasimha Rao, General Manager (India & MEA) at MoEngage, commented, “We are thrilled to be Thomas Cook’s preferred customer engagement partner in their journey of driving excellence in the highly competitive travel and hospitality industry. With the help of our future-ready and agile platform, Thomas Cook plans to overcome the limitations that arise from using legacy solutions, thus fostering stronger customer engagement and achieving tangible business outcomes.”
This strategic partnership underscores Thomas Cook’s commitment to leveraging innovative technology solutions to enhance customer engagement and drive business growth in the evolving travel landscape.
