Digital healthcare platform MediBuddy has unveiled its latest initiative, the #MaxiMUMCare campaign, just in time for Mother’s Day. Developed entirely by the company’s in-house creative team, the campaign sheds light on a critical but often ignored reality: while mothers devote themselves to caring for their families, their own health frequently takes a back seat.

In a world dominated by nuclear family structures, demanding schedules, and digital distractions, it’s all too easy to miss the signs that our mothers may need more care and support. This campaign serves as a timely reminder that genuine love means taking responsibility – and that includes caring for those who’ve always cared for us.

The video at the heart of the campaign, lasting 1 minute and 5 seconds, illustrates the evolving journey of a mother’s role – from being the primary caretaker for her child to becoming someone who herself needs attention and health support. MediBuddy urges families to shift the focus toward ensuring their mothers receive the preventive and routine care they deserve.

Manu Sankar Das, senior director of brand marketing, media buying, and consumer insights at MediBuddy, commented on the initiative:
“Our mothers have always been our first doctors and our unwavering supporters, often sidelining their own needs. This campaign is a call to action – reminding us that true appreciation goes beyond gifts and words. It’s about being there for them, just as they’ve been there for us, through consistent care and medical attention.”

The #MaxiMUMCare campaign is currently being promoted across various digital and social platforms as part of MediBuddy’s lead-up to Mother’s Day celebrations.