Strategic outdoor campaign aims to position Croma as the go-to destination for cooling solutions this summer
Consumer electronics retailer Croma has teamed up with Posterscope, a leading out-of-home (OOH) agency, to launch a high-impact outdoor campaign aimed at boosting top-of-mind awareness for air conditioners. The campaign is designed to position Croma as the preferred destination for customers looking to beat the summer heat with the latest cooling technology.
Executed across high-traffic urban areas, the OOH campaign strategically targets key consumer hotspots such as residential neighborhoods, transit points, and business districts. With temperatures soaring, the timing of the initiative is aimed at capturing consumer intent at the peak of seasonal demand.
The creative messaging highlights Croma’s wide range of AC brands, competitive pricing, and in-store as well as online availability, reinforcing the brand’s commitment to convenience, value, and expert service.
By leveraging Posterscope’s data-driven location planning and media expertise, the campaign ensures maximum visibility and engagement with urban consumers on the move.
This initiative builds on Croma’s ongoing efforts to integrate offline and online retail experiences while using outdoor media to create brand recall and influence purchase decisions in real time.
