Amazon Prime has announced a significant update to its video streaming service. Starting June 17, 2025, Prime Video will include limited advertisements in its standard offering. The company stated that the move is aimed at supporting long-term investments in original and licensed content.
Despite this change, the price of the regular Prime membership will remain unchanged. However, subscribers who prefer an uninterrupted viewing experience can opt for an ad-free upgrade. The ad-free plan is priced at ₹699 annually or ₹129 per month and will be available to users starting June 17.
In a communication to customers, Amazon clarified that the number of ads will be significantly fewer than those seen on traditional TV channels or rival streaming platforms.
Amazon has already rolled out similar ad-supported models in the US, UK, and Canada, where users can pay an additional $2.99 per month to avoid ads.
In India, the company continues to offer the Prime Lite plan at ₹799 per year, which restricts content access to mobile devices at 720p resolution. Importantly, users of the Prime Lite plan – already ad-supported – will not see any further changes.
This marks a strategic shift in Amazon’s global streaming approach.
