Interactive Avenues, part of IPG Mediabrands, has named Shantanu Sirohi as its new CEO following Amardeep Singh’s elevation to CEO of IPG Mediabrands India. A co-founder and former COO of the agency, Sirohi has been pivotal in scaling its digital capabilities since 2006. His appointment comes amid IPG’s global merger with Omnicom and signals both continuity and ambition as the agency enters its next growth phase. With over two decades of experience in digital strategy and media, Sirohi is set to deepen client partnerships and drive innovation across the IPG Mediabrands network.