Samsung has appointed Brigitte Slattery as the first Regional Head of Samsung TV Plus for Asia-Pacific, overseeing content, operations, product, and marketing to drive regional growth. With ad-supported TV (FAST) viewing seeing significant growth in the region, Samsung TV Plus has expanded across countries like Australia, India, and Thailand, now reaching 88 million monthly active users. Slattery brings experience from Network Ten, Foxtel, HBO, and NBCUniversal, and will report to Salek Brodsky, Senior VP of Samsung TV Plus. Additionally, Samantha Cooke has been promoted to lead marketing and analytics for Samsung Ads in Southeast Asia and Oceania. These strategic leadership appointments aim to capitalize on the rapid rise of ad-supported TV in the region.
