JioHotstar has appointed Shyam Tallamraju as Vice President – Fan Loyalty & Live Experiences. A seasoned marketing and media executive, Shyam brings over two decades of experience, having held leadership roles at organizations like Gupshup, BookMyShow, and Star TV. Previously Co-Founder at Hi Hello, he has a proven track record in driving large-scale initiatives, including non-sporting live experiences like Mahashivratri and Ram Navami with Amitabh Bachchan. Shyam’s expertise will play a key role in enhancing JioHotstar’s fan engagement and loyalty strategy.