FCB Ulka, part of FCB India, has been appointed the creative agency of record for Sensodent Group, the oral care brand from Mumbai-based pharmaceutical company Indoco Remedies. The agency secured the mandate following a competitive multi-agency pitch.
As Sensodent aims to expand its presence in the oral sensitivity segment, FCB Ulka will take charge of both strategic planning and creative execution to drive the brand’s growth and visibility.
Aditi Panandikar, Managing Director of Indoco Remedies, shared her enthusiasm about the partnership: “Sensodent is our first brand to directly connect with consumers. Over the past two years, we’ve seen it evolve significantly. We’re excited to join hands with FCB Ulka to elevate the brand even further.”
Kulvinder Ahluwalia, CEO of FCB Ulka, expressed confidence in the collaboration: “Sensodent is a high-efficacy brand with a solid reputation in a niche yet expanding market. We’re excited to partner with Indoco Remedies and look forward to driving meaningful growth through culturally relevant storytelling and integrated communication.”
With this partnership, Sensodent aims to solidify its leadership in the oral sensitivity space while tapping into new consumer segments through strategic brand-building efforts.
