The campaign for the Eon Velvet series, created by Creativeland Asia, highlights innovation, design, and convenience for modern Indian homes.
Godrej & Boyce has rolled out a new integrated campaign to promote its latest innovation – the AI-powered Eon VelvetSide-by-Side Refrigerators. Designed for India’s premium segment, the new range combines larger capacity, sleek aesthetics, and smart technology to meet the evolving needs of contemporary consumers.
The campaign, conceptualised and executed by Creativeland Asia, is being activated across multiple platforms – including TV commercials, digital and social media, outdoor hoardings, and in-store displays — ensuring broad and strategic consumer reach.
At the heart of the campaign is a TVC that showcases the refrigerator’s artificial intelligence capabilities, which intuitively adapt to users’ lifestyle and usage patterns. It positions the Eon Velvet series not just as a kitchen appliance, but as a smart, stylish companion that enhances everyday living.
Swati Rathi, Head of Marketing – Appliances, Godrej Enterprises Group, shared:
“Today’s Indian consumers seek technology, convenience, and design in every purchase. The Eon Velvet series delivers on all fronts – with intelligent features, a striking aesthetic, and user-friendly design. It’s already resonating well with customers in stores, and this new campaign aims to expand that excitement to a wider audience.”
The Made-in-India Eon Velvet Refrigerator comes equipped with an inverter compressor for energy efficiency, a sleek digital touch panel for ease of use, and ultra-quiet operation. It’s available in three elegant colour options: Opera Rose, Opera Black, and Opera Blue.
Through influencer collaborations and targeted digital content, the campaign also taps into the growing appetite for tech-driven, premium home appliances – redefining what modern refrigeration means for Indian households.
