The campaign presents Pocket UPI as a smarter, safer alternative for everyday digital payments.
MobiKwik, the digital wallet and fintech platform, has launched a new multi-media campaign spotlighting its latest innovation – Pocket UPI. The product offers a fresh take on UPI payments by allowing users to transact without linking their bank accounts, offering enhanced control, security, and simplicity.
Leading the campaign is acclaimed actor Jaideep Ahlawat, who returns in a familiar cop avatar, bringing credibility and a relatable edge to the narrative. In a series of humorous and insightful digital films, Ahlawat confronts everyday payment dilemmas, presenting Pocket UPI as the smart, modern solution.
The first film in the campaign highlights a common annoyance – bank statements cluttered with endless small transactions. By using Pocket UPI, users can keep their main account clean, as transactions are routed through a prepaid balance. This not only tidies up financial records but also helps users manage their monthly spending more effectively.
Key features of Pocket UPI include:
- No need to link a bank account, reducing exposure to fraud
- Clean bank statements, as small payments are handled separately
- Faster, PIN-less transactions for improved convenience
- Better budget control by loading a set amount into the wallet
The campaign — conceptualized for digital-first platforms – launched with a teaser video shared by Ahlawat on May 16, 2025, via Instagram. The teaser sparked curiosity, drawing engagement from fans and celebrities alike, intrigued by how his iconic cop character would handle payment chaos in the digital age.
Jaskaran Singh Kapany, Chief Marketing Officer at MobiKwik, commented on the launch:
“MobiKwik has always focused on building smart, consumer-centric financial products. Pocket UPI is a game-changer – it simplifies UPI payments and makes one of the most-used features in fintech even more user-friendly. Jaideep’s authentic screen presence brings that vision to life perfectly.”
More films in the campaign will roll out soon, showcasing Pocket UPI’s unique benefits – from improved security to seamless payment experiences – across MobiKwik’s and Ahlawat’s social channels.
