The digital series offers beauty insights, product picks, and personal tips from the Gen Z icon.
Tira, Reliance Retail’s beauty platform, has teamed up with global cosmetics brand Maybelline New York to launch a new digital content series titled ‘Talk Beauty To Me’, featuring actor and brand ambassador Suhana Khan.
Launched in celebration of Suhana’s birthday, the three-episode series offers a candid look at her beauty routine, favourite Maybelline products, and personal tips. The content is tailored for Gen Z and beauty enthusiasts, with themes centered around self-expression, confidence, and everyday glam.
The series will be available across Tira’s entire digital ecosystem, including:
- Tira App
- Website
- YouTube Channel
- Tira Tube – the platform’s editorial content space
- Social Media Platforms
Each episode gives viewers exclusive access to Suhana’s beauty philosophy, makeup must-haves, and curated product recommendations – all shoppable directly on Tira.
‘Talk Beauty To Me’ is part of Tira’s ongoing strategy to blend entertainment, education, and e-commerce, while strengthening its appeal among India’s growing Gen Z consumer base.
