Schweppes, the premium mixer brand from The Coca-Cola Company, has launched a new campaign in collaboration with Blinkit, featuring legendary Punjabi artist Jazzy B. The campaign introduces 10-minute delivery of Schweppes products through Blinkit, offering an instant solution to elevate any party scene.
A Remix of Music and Moments
The campaign centers on a refreshed version of Jazzy B’s iconic Punjabi track “Jinne Mera Dil Luteya.” The film—created by Talented and directed by Nitin Menon of First December Films-opens at a low-energy party where Jazzy B performs a slow, jazz-style rendition of his hit song.
Suddenly, Schweppes arrives via Blinkit in under 10 minutes. The energy shifts, the beat drops, Jazzy B reappears in his signature flamboyant style, and the dull gathering transforms into a full-throttle party. The film positions Schweppes as the catalyst for celebration, while Blinkit delivers spontaneity.
A Word from the Brand
Ankita Mahna, Senior Director – Marketing (Emerging Categories), The Coca-Cola Company, said:
“Schweppes has always been about elevating social moments with style and a wink of the unexpected. That’s exactly what this campaign delivers. With Blinkit, Schweppes is now just 10 minutes away from any plan. Remixing a cultural anthem like Jazzy B’s song mirrors how our consumers remix their own social scenes—with spontaneity, swagger, and surprise. This campaign captures how Schweppes seamlessly fits into the moments that matter most.”
Behind the Creative Spark
Aarushi Periwal and Sanket Audhi, Founder Members and Creatives at Talented, shared:
“That switch from smooth jazz to full-on Punjabi fire mirrors exactly what happens when Schweppes enters a room. It’s the moment when the ordinary crumbles, and the real party kicks off. As lifelong Jazzy B fans, we wanted to recreate that electric second when a Friday night truly finds its soul.”
Campaign Rollout
The campaign features a 360-degree high-energy rollout across:
- Digital platforms
- Social media
- Commerce-first touchpoints
Now available via Blinkit’s 10-minute delivery, Schweppes is positioned as more than just a mixer—it’s a mood.
