A surprise GRWM with Bae brings The Family Man promos full circlePrime Video leans on creators, brands, and pop-culture moments to reintroduce India’s favourite middle-class spy.
Video Link 1: https://www.youtube.com/watch?v=zg2PuJWxe3w
Video Link 2: https://www.youtube.com/watch?v=ghGOk35E7cA
Prime Video’s latest promotional push for The Family Man Season 3 brings together an unexpected mix of creator collaborations, branded integrations and playful internet tropes-most memorably, a “Get Ready With Me” video where Srikant Tiwari, India’s most overworked middle-class spy, turns to Prime Video’s Bae for outfit help while in hiding.
Ananya Panday attempting to style a man weary from both bureaucracy and terrorists makes for an oddly entertaining crossover-one that signals the campaign’s intention to reflect everything orbiting Tiwari’s chaotic life.
The promos pick up from Season 2’s cliffhanger, where Suchitra was on the verge of dropping a revelation before the screen cut to black. Four years later, they’re sharing Bru Coffee while their home is being riddled with bullets-Srikant sipping calmly, Suchitra scrambling. As always, his deadpan composure steals the scene, though this time the coffee brand gets its own spotlight.
Another light-hearted promo shows the now-older kids trying to make their father “pookie,” clearly aimed at drawing in younger viewers. Tiwari’s earnest mispronunciation of “sup” as “soup” delivers a perfect comic beat.
The brand integrations continue as Srikant becomes the unlikely face of Dove Men, with HUL nudging him from ruggedness toward basic grooming. Even influencers like Samay Raina, Apoorva Makhija and Tanmay Bhat attempt to offer him legal survival tips-only to be promptly scolded for their impractical advice.
The Family Man Season 3 premieres on Prime Video on 21 November 2025. While viewers are waiting to see if Srikant can save the nation yet again, many are equally hopeful that JK finally gets the love life he deserves.
