AajTak has solidified its digital dominance by becoming the first mainstream news outlet to surpass 15 million Instagram followers, further cementing its position as India’s leading news brand across platforms.
Living up to its “Sabse Tez” (Fastest First) motto, AajTak has successfully transitioned from television pioneering to digital leadership, building an impressive multi-platform presence. Beyond Instagram, the channel commands a massive Facebook following with 26 million likes and 37 million followers, while its YouTube subscriber count stands at an industry-leading 70.8 million.
The channel’s Instagram strategy combines breaking news coverage with in-depth analysis and compelling storytelling formats specifically designed for mobile-first audiences. This approach includes exclusive ground reporting, engaging reels, and interactive live updates that keep younger viewers informed and connected.
“This milestone represents more than just numbers,” noted a company spokesperson. “It reflects the deep trust millions place in AajTak to deliver clarity amid information overload and factual reporting during uncertain times.”
As digital media consumption continues evolving, AajTak remains committed to innovation across platforms while maintaining journalistic standards that have defined its brand for decades. The achievement reinforces AajTak’s reputation as one of the world’s most followed news organizations in the increasingly competitive digital news landscape.
