AajTak has expanded its digital footprint with the launch of AajTak Video Paper, a new-age news format designed to combine the familiarity of a traditional newspaper with the speed and interactivity of digital media. Early traction indicates strong audience interest, with the platform reportedly adding close to 25,000 subscribers every day-signalling a growing appetite for immersive digital news experiences.
The Video Paper reimagines how audiences consume news by offering a structured, newspaper-like layout in a fully digital environment. It caters to readers who value the organised flow and page-turning feel of print, while also seeking the convenience of anytime, anywhere access. By blending visual storytelling with a clean editorial presentation, AajTak aims to make news consumption both intuitive and engaging.
Covering a wide spectrum of topics including national and international affairs, politics, sports, entertainment, business and lifestyle, the Video Paper is designed to be comprehensive yet easy to navigate. High-resolution visuals, embedded videos and interactive elements allow readers to explore stories in greater depth, while also enabling seamless sharing across social platforms.
Optimised for smartphones, tablets and desktops, the platform ensures flexibility across devices. Features such as zoomable text enhance readability, while multimedia integration adds context and richness to reporting, making the experience more dynamic than conventional digital articles.
With this launch, AajTak reinforces its commitment to innovation in Hindi journalism. The Video Paper reflects a shift toward audience-centric formats that balance credibility, accessibility and engagement-bridging the gap between traditional news consumption habits and the expectations of today’s digital-first readers.
