Festivals aren’t just about rituals anymore – for Gen Z, they’re also becoming the perfect backdrop for dating. And this Ganesh Chaturthi, Tinder’s new Double Date feature is finding its moment in the spotlight.

In Mumbai, Ganesh Chaturthi isn’t just a cultural celebration – it’s a social experience. From pandal-hopping to street food crawls, the festive atmosphere is buzzing with energy, and Tinder is tapping into that vibe with its latest feature. Double Date, which allows friends to team up on their profiles and match with other duos, is quietly reshaping how Gen Z navigates dating during the festive season.

Festivals as First Dates

According to recent data:

• 43% of Gen Z in India consider cultural festivals ideal for a first date.
• 38% of singles say they’ve introduced a match at a festive gathering.
• In Mumbai specifically, 1 in 3 young singles have used Tinder to find a festival date.

For many, adding a best friend to the mix makes dating more approachable and fun. It blends naturally with the social rituals already embedded in festival culture.

Why Double Dates Work

Dr. Chandni Tugnait, relationship expert, breaks it down:

“Festivals take the pressure off a first date. They let you see someone in real, unfiltered settings – how they interact, whether they’re kind, patient, inclusive. It’s a great way to understand compatibility beyond just conversation.”

And the data supports her:

• 37% of Gen Z users have already gone on a double date.
• 66% express interest in trying one.
• Double Date users send 35% more messages per match than traditional one-on-one setups – suggesting easier, more engaging interactions.

A Social Shift, Not Just a Feature

Since launching in July, Double Date has gained rapid traction:

• 92% of users are under 30.
• Mentions of “double dates” in bios have increased 65% since January.
• 36% of users say feeling comfortable is the top factor in a successful date.

For Gen Z, comfort, safety, and community are essential – and Double Date offers all three.

“Friends are their emotional safety net,” says Dr. Tugnait. “Bringing a buddy helps reduce the pressure, minimize awkwardness, and lets people be their authentic selves.”

Modaks, Mandaps and Modern Matches

As idols rise across pandals this Ganesh Chaturthi, another kind of pairing is quietly taking shape. Young singles are grabbing their besties, diving into the festive chaos, sharing modaks, and letting the rhythm of celebration guide them through memorable double dates.

It’s a new chapter in festival culture — one where devotion, friendship, and connection come together. And Tinder is right at the heart of it.