Abbott marked National Vitamin C Day with a nationwide campaign focused on educating consumers about the importance of this essential micronutrient in daily wellness. The initiative highlights Vitamin C’s role in strengthening immunity, improving skin health, and supporting bone function-key pillars of preventive healthcare.
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Designed as an integrated outreach effort, the campaign spans digital and traditional platforms to maximise reach. Actor Mithila Palkar leads the digital leg, simplifying the science behind Vitamin C through relatable and engaging content. This is complemented by radio activations featuring healthcare professionals who share credible, evidence-based insights, ensuring both accessibility and trust.
The campaign is rooted in data from Abbott’s 2024 pan-India survey conducted with Ipsos, which reveals a growing consumer shift toward preventive health. Nearly 70% of respondents associate good health with strong immunity and sustained energy levels. The study further highlights that 52% experienced fewer sick days when consuming Vitamin C supplements during seasonal changes, while 61% of women reported quicker recovery from illness.
Additional findings show that 65% of respondents believe supplements contribute to overall health, and over half link them to improved bone and joint strength. These insights align with broader scientific evidence supporting Vitamin C’s role in immune defence and recovery.
Through this campaign, Abbott aims to encourage small, consistent lifestyle changes, positioning Vitamin C as a simple yet powerful addition to everyday nutrition while reinforcing its commitment to advancing preventive healthcare in India.
