The Advertising Club has officially opened submissions for the 57th edition of the ABBY Awards 2026, set to take place during Goafest 2026. Continuing its strategic partnership with The One Club | The One Show, the ABBYs aim to further elevate Indian and regional creative excellence on a global platform.
Entries for ABBY Awards 2026 opened on February 2, 2026, and will remain open until March 2, 2026. Eligible work must have been released between April 1, 2025, and February 28, 2026. The awards will recognize outstanding work across Creative, Media, and Broadcaster & Publisher categories, reflecting the evolving breadth of the advertising and marketing ecosystem.
According to the organizers, the judging process will continue to follow globally benchmarked evaluation standards. Senior industry professionals will lead the jury panels, with increased participation from clients across various stages of assessment-further strengthening the credibility and relevance of the awards.
Commenting on the announcement, Ajay Kakar, chairperson of ABBY Awards 2026, said the awards have grown into a robust platform for celebrating creative and marketing excellence from the region. He highlighted that the ongoing partnership with The One Club plays a crucial role in giving regional work international visibility and recognition beyond local markets.
Kakar also noted that the 2026 edition of the ABBYs is being reimagined in close collaboration with industry leaders and creative stalwarts. With greater client involvement and an anticipated line-up of distinguished jury chairs, the awards aim to spotlight exceptional talent and ideas from Southeast Asia on the global stage.
The Advertising Club has confirmed that detailed timelines and eligibility guidelines for all categories are now available, marking the official start of the ABBY Awards 2026 season.
